18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.gmx1&1 Mail & Media GmbHView

Mail&Media has no intention to offer domains to its customers. Therefor all registered domains within the .gmx TLD are registered for Mail&Media.

Mail&Media’s primary goal is to expand the email namespace that can be offered to their customers. Therefore Mail&Media plans to define a set of a few hundred second level domain registrations below .gmx, under which Mail&Media will offer new email addresses to their customers.

Due to the fact that the primary business model of Mail&Media is a so called ‘freemium’ model (offer free accounts and upsell customers to premium products), we have no intention to charge customers for the new email addresses they register under the domains of the new TLD .gmx.

Mail&Media expects that the new email domains with the GMX TLD will attract many new customers for the following reasons:

Mail&Media can offer email addresses with the most popular names like “@smith.gmx”

Mail&Media is associated with technical experience, security and its core competence: privacy in accord with the very strict German data protection laws. With the new TLD .gmx we can transfer these values to a wide range of email domains for our customers.

Today, a lot of Mail&Media’s customers especially within the premium email product are professionals or semi-professionals. They use GMX because of its reliability and privacy. With the new TLD .gmx, Mail&Media can offer these customers the possibility to differentiate their email address from the free-user base email namespace @gmx.net.

Mail&Media can optimize its sales approach with marketing and landing pages on topic-specific domains (e.g. www.business.gmx)

Business concept and products

Wide-range namespace for new email registrations
On the basis of new second level domain registrations under the TLD .gmx Mail&Media can offer millions of new, attractive email addresses.

Additional email addresses for existing customers
Existing customers can add alias addresses to their mailboxes. Therefore no customer has to migrate his⁄her mailbox in order to obtain a new, more appropriate email address.

Fun emails
Personal email addresses like “i.feel.so@lucky.gmx”

Special event email addresses
“one-time” email address for special events such as party invitations, birth, etc.

Local business email address
Mail&Media emits email addresses for local businesses like “bakery-munich.gmx” or “financialservice-frankfurt.gmx”

Benefits for Mail&Media

-Increase of new email registrations
-Reduced churn in active user base
-Reduced churn in premium customer base
-Increase of upselling to premium customers due to premium domains

Registration Policies

For all second level registrations under .gmx Mail&Media will always be the owner.

Registrations in the second level under .gmx must have between 1 and 63 characters, must be ASCII and can contain letter, digits and hypens but no hypens on the third and forth position.

Contact information will be collected in compliance with Specification 4 of the New GTLD Agreement Specifications.

The registrant will therefore provide Registrant Contact details including;
NameOrganization Name; Address; and Phone, Fax and email contact details.

The registrant shall also provide an Administration Contact and Technical Contact.

These two contact requirements also collect the applicable information regarding Name, Organization Name; Address; and Phone, Fax and email contact details.

As required in Specification 5 of the New GTLD Agreement Specifications, Mail&Media will reserve certain names at the second level within the .gmx TLD. The domains reserved will include special second level domains such as: example.gmx; all two-character labels; tagged domain names; country and territory names in consultation with the ISO 3166-1 List und UN Produced lists; as well as NIC, WWW, IRIS and WHOIS.

Registrations terms can be between 1 year and a maximum of 10 years.

Renewal terms can be between 1 year and a maximum of 10 years.

Mail&Media will comply with standard ICANN whois policies and local legislation.

Similar gTLD applications: (1)

gTLDFull Legal NameDetail
.mail1&1 Mail & Media GmbHView