18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.BNLBanca Nazionale del LavoroView

According to the Applicant, the purpose of the TLD is manifold, as will be further explained below:
i. Reflect and operate Applicant’s key and most distinctive brand (“BNL”) at the top level of the DNS’ hierarchy;
ii. Provide stakeholders of the Applicant, including subsidiaries, and their respective suppliers, customers, sponsorships, and their respective directors, officers, employees, with a recognizable and trusted identifier on the Internet;
iii. Provide such stakeholders with a secure and safe Internet environment that is mainly or even fully under the control of the Applicant and its subcontractors;
iv. Provide selected stakeholders in BNL brands with the opportunity to create a secure and safe Internet environment that is mainly or even fully under control of the Applicant and⁄or such stakeholders;

Similar gTLD applications: (51)

gTLDFull Legal NameDetail
.SESSESView
.saxoSaxo Bank A⁄SView
.alstomALSTOMView
.BNPPARIBASBNP ParibasView
.svrSVR GROUPView
.kpnKoninklijke KPN N.V.View
.SWIFTCOVERSwiftcover Insurance Services LimitedView
.HERMESHERMES INTERNATIONALView
.sewSEW-EURODRIVE GmbH & Co KGView
.PhilipsKoninklijke Philips Electronics N.V.View
.飞利浦Koninklijke Philips Electronics N.V.View
.vistaprintVistaprint LimitedView
.vistaVistaprint LimitedView
.icuOne.com A⁄SView
.oneOne.com A⁄SView
.nowOne.com A⁄SView
.websVistaprint LimitedView
.websVistaprint LimitedView
.goldWGC (IOM) LimitedView
.AXAAXA SAView
.cernEuropean Organization for Nuclear Research (ʺCERNʺ)View
.TMALLAlibaba Group Holding LimitedView
.ALCONAlcon Laboratories, Inc.View
.TAOBAOAlibaba Group Holding LimitedView
.bookingBooking.com B.V.View
.CPAAmerican Institute of Certified Public AccountantsView
.CPAAmerican Institute of Certified Public AccountantsView
.hotelsBooking.com B.V.View
.STATEFARMState Farm Mutual Automobile Insurance CompanyView
.TRANSFORMERSHasbro International, Inc.View
.aaaAmerican Automobile Association, Inc.View
.DEUTSCHEPOSTDeutsche Post AGView
.SFRSociete Francaise du Radiotelephone - SFRView
.CANALPLUSCANAL+ FRANCEView
.aquarelleAquarelle.comView
.DHLDeutsche Post AGView
.FARMERSFarmers Insurance ExchangeView
.totalTotal SAView
.ADACAllgemeiner Deutscher Automobil-Club e.V. (ADAC)View
.JPMORGANCHASEJPMorgan Chase & Co.View
.JPMORGANJPMorgan Chase & Co.View
.CHASEJPMorgan Chase & Co.View
.VIVOTelefonica Brasil S.A.View
.EPOSTDeutsche Post AGView
.MEOPT Comunicacoes S.A.View
.SAPOPT Comunicacoes S.A.View
.IPIRANGAIpiranga Produtos de Petroleo S.A.View
.SCHWARZSchwarz Domains und Services GmbH & Co. KGView
.MUTUELLEFédération Nationale de la Mutualité FrançaiseView
.bostikBostik SAView
.LIDLSchwarz Domains und Services GmbH & Co. KGView