18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
|gTLD||Full Legal Name||Detail|
18(b)i. WHAT IS THE GOAL OF YOUR PROPOSED GTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?
The key goals of the proposed new .kone gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. KONE also seeks to foster its online reputation and provide an authoritative internet space through which KONE is able to communicate with its customers directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.
18(b)ii. WHAT DO YOU ANTICIPATE YOUR PROPOSED GTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?
Although intended for internal use only, at this stage, it is anticipated that the proposed .kone gTLD will make positive contributions to the wider internet community by providing:
DIFFERENTIATION (INCREASED TRUST):
The .kone gTLD will simplify how internet users interact with KONE by providing a distinctive domain space. Internet users will be able to easily and directly navigate to the .kone gTLD site, saving time and resources searching for an official site. KONE can address some of the vulnerabilities of the current domain system by maintaining complete control over the domain names registered under the .kone domain space. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under .kone domain space, which will differentiate interaction between internet users and KONE through a better sense of security.
The differentiation of .kone gTLD as a trusted site for KONE will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under.kone domain space. As a result, .kone will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .kone will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.
The use of .kone gTLD will allow KONE to create domain names that are easy accessible to its users, improving its search engine optimisation for improved consumer trust. KONE will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice.
The proposed .kone will provide a positive user experience, which meets the changing and growing needs of the global internet community. KONE will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by KONE. Therefore, .kone gTLD will:
- provide an easy and intuitive reference and access point for internet users;
- represent authenticity thus promoting user confidence and trust;
- direct internet users to relevant information in a timely manner by creating domain names on demand;
- use geographic names to localise its websites to connect with internet users in the relevant regions, to improve navigation to relevant information and to comply with local laws;
- enhance security and minimise security risks by implementing necessary technical and policy measures;
- strengthen brand reputation and user confidence by eliminating user confusion and providing an improved security; and
- prevent potential abuses in the registration process reducing overall costs to businesses and users.
.kone should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .kone gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.
18(b)iv. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE
The proposed registration policy is attached in response to Question 28.
Only affiliate entities of KONE will be eligible to register domain names in .kone at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.
18(b)v. WILL YOUR PROPOSED GTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.
KONE is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information including the Personal Data Act (523⁄1999) (Finland) and the Directive 95⁄46 on the Protection of Individuals with regard to the Processing of Personal Data of the European Parliament and the European Council (1995) (EC).
KONE has a strong interest in ensuring a high level of privacy protection for its customers. KONE has privacy policies at place to demonstrate its commitment to the protection of user privacy and confidential information.
KONE will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both KONE and its users interacting with KONE online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .kone gTLD. KONE already implements measures to protect privacy and confidential information of its users against misuse, loss, alteration and unauthorised access. Such measures include the use of passwords, firewalls and the application of the general principles of data protection including implementing limited access to personal information by KONE employees.
KONE will continue to apply security measures and will comply with all policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .kone domain space.
18(b)vi. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.
During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.
Similar gTLD applications: (0)
|gTLD||Full Legal Name||Detail|