18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
|gTLD||Full Legal Name||Detail|
|.party||Oriental Trading Company, Inc.||View|
The key goals of the proposed new .party gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. OTC also seeks to foster its online reputation and provide an authoritative Internet space through which OTC is able to communicate with its customers directly and effectively. OTC aims to promote targeted services, content and products to its customers through the use of the .party gTLD to provide information on promotions, savings and special offers regarding OTC’s party related products and services. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.
It is anticipated that the proposed .party gTLD will make positive contributions to the wider Internet community by providing:
DIFFERENTIATION (INCREASED TRUST):
The .party gTLD will simplify how Internet users interact with OTC by providing a distinctive domain space for Internet users to quickly find relevant ideas, services and products for specific party events, dates and locations. Internet users will be able to directly navigate to the .party gTLD site, saving time and resources searching for an official OTC site. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. OTC can address some of these vulnerabilities by maintaining complete control over the domain names registered under the .party domain space thus creating a secure online space for all party event needs. Together with consumer trust, Internet users will be able to rely on the authoritativeness of the domain names under .party domain space, which will differentiate interaction between Internet users and OTC.
The differentiation of the .party gTLD as a trusted site for OTC will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internet users will be encouraged to interact with domain names under .party domain space. As a result, .party will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .party will be distributed not only to its direct customers, but to the Internet community at large forcing improved services and competitive pricing in the market place.
With the expansion of the Internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. The current TLD structure has proven that it can be very expensive and, at times, impossible to register individual party event domain names. Under the .party domain space, OTC has the ability to create second or third level domain names which are relevant to its customer base, services and products, including the use of geographic names on demand to be able to better serve customers outside of the US. OTC will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system, providing greater consumer choice.
The proposed .party will provide a positive user experience, which meets the changing and growing needs of the global Internet community. OTC will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorized by OTC. Therefore, .party gTLD will:
- Provide an easy and intuitive reference point for Internet users interacting with OTC;
- Provide a quick and easy access point for Internet users looking for relevant ideas, services and products for specific party needs;
- Allow customers to have a dedicated event party forum to share and collaborate on ideas and event planning;
- Represent authenticity thus promoting user confidence and trust of the OTC brand;
- Direct Internet users to relevant information in a timely manner by creating domain names relevant to its party related products and services on demand;
- Use geographic names to localize its websites to connect with Internet users in the relevant regions and to comply with local laws;
- Enhance security and minimize security risks by implementing necessary technical and policy measures;
- Strengthen brand reputation and user confidence by eliminating user confusion;
- Market the .party gTLD as the destination for all party event needs; and
- Prevent potential abuses in the registration process reducing overall costs to businesses and users.
The .party gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .party gTLD will reduce potential abuses in the registration processes and overall costs to Internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.
The proposed registration policy is attached in response to Question 28.
Only affiliate entities of OTC will be eligible to register domain names in .party at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures. As the use of the .party gTLD expands and evolves, OTC may consider expanding the use of .party gTLDs to authorized resellers for OTC at a later date. Such expansion processes will comply with all policy, operational and technical requirements and will adhere to applicable measures to protect customer trust and the stability of the Internet.
OTC is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate Internet space for Internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to Internet security, privacy and user’s confidential information including compliance with the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act, 2003 (US), the Children’s Online Privacy Protection (COPPA) Act, 1998 (US) and California’s Privacy notice requirements (Section 1789.83 of the California Civil Code) (US). OTC also complies with payment card industry Data Security Standard (PCI DSS).
- Provide requested services to customers;
- Communicate and send information to Internet users;
- Process payment for products and services ordered and purchased by Internet users; and
- Provide personalized shopping experience to its customers.
OTC will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both OTC and its users interacting with OTC online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .party gTLD. OTC already implements measures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorized access. Such measures include the use of Secure Sockets Layer (SSL) data encryption, PCI DSS compliance to protect credit card holder data and firewalls to keep customers payment information secure.
OTC will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .party domain space.
The proposed new gTLD will be publicized by a media plan to promote recognition of the new gTLD within the Internet community to be a trusted site and as a sign of authenticity. OTC intends to launch a number of “party events” as sites within the .party gTLD to serve the needs of the targeted audience and to thus promote the .party gTLD as a trusted and secure destination for all party events. OTC will promote the new .party domain space by focusing on birthday, seasonal, life and everyday party events. In addition, OTC will promote the .party gTLD through its over 500 million emails sent annually and in over 250 million catalogs mailed annually.
During the initial stage of the operation of the proposed new gTLD, it is anticipated that Internet users will be re-directed to current websites. However, over time, it is foreseen that communication to the Internet community of the existence of the proposed new gTLD and encouragement to utilize the trusted site will contribute towards minimizing malicious abuses and protecting Internet users.
Similar gTLD applications: (1)
|gTLD||Full Legal Name||Detail|
|.fun||Oriental Trading Company, Inc.||View|