18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameDetail
.bootsTHE BOOTS COMPANY PLCView

MISSION⁄PURPOSE OF THE .BOOTS TLD

The mission⁄purpose of the .boots TLD is to promote the business of Boots Company PLC (‘Boots Company’), one of Europe’s largest pharmacy-led health and beauty retailers, established over 160 years ago. The mission⁄purpose of the .boots TLD is to provide the Boots Company with an authoritative, cohesive and intuitive online space through which to facilitate communication with customers and further build upon their already comprehensive e-commerce platform.

In transitioning the existing Boots Company domain name portfolio to the succinct, immediately identifiable and relevant .boots TLD, Boots Company gains significant first mover advantage in being one of the first TLDs dedicated solely to serving the digital needs of a single brand. This opportunity provides Boots with the ability to consolidate their existing domain name portfolio and online presence whilst further strengthening the Boots Company’s reputation for and commitment to convenience and customer service. The .boots TLD will also serve to meet the current and future needs of the Boots Company and its customer base by providing an agile platform which is able to adapt rapidly as the Internet and Boots Company use of it matures.

Further to this, the .boots TLD will allow domain name registrations by the various divisions of the organisation, as well as domain name registrations in respect of individual products and product lines and affiliates. These domain name registrations will be utilised to further market the Boots business in support of the company’s core strategy whilst providing a corporate home for Boots Company on the Internet.

Similar gTLD applications: (0)

gTLDFull Legal NameDetail