18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

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.emersonEmerson Electric Co.View

C. What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences⁄costs imposed upon consumers?

Answers should address the following points:

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?
a. There will not be multiple applications by members of the general public for a particular domain in the proposed (.emerson) gTLD because this will be a restricted, exclusively-controlled gTLD where only Applicant will authorize⁄issue registrations within the gTLD to itself and affiliated entities for business purposes.

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).
a. This question is not applicable to a restricted, exclusively-controlled TLD, like the proposed (.emerson) TLD.

iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.
• The proposed (.emerson) TLD will be a self-funded, exclusively-controlled TLD available only to Applicant and affiliated entities. Thus, there will be no per domain name registration cost incurred by any party for this TLD and thus, no price changes and⁄or escalations for which registrants will need to be notified.

Similar gTLD applications: (0)

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