18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameDetail
.accentureAccenture Global Services LimitedView

18(B)I. WHAT IS THE GOAL OF YOUR PROPOSED gTLD IN TERMS OF AREAS OF SPECIALTY, SERVICE LEVELS OR REPUTATION?

The key goals of the proposed new .accenture gTLD are in line with ICANN’s Affirmation of Commitments: to promote consumer trust, competition and consumer choice. Accenture also seeks to foster its online reputation and provide an authoritative internet space through which Accenture is able to communicate with its customers directly and effectively. The ability to create domain names on demand related to specific marketing, specialty service and product development supports these goals. Strengthened security measures, service levels and more effective functionality will provide a trusted and positive user experience.


18(B)II. WHAT DO YOU ANTICIPATE YOUR PROPOSED gTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?

It is anticipated that the proposed .accenture gTLD will make positive contributions to the wider internet community by providing:


DIFFERENTIATION (INCREASED TRUST):

The .accenture gTLD will simplify how internet users interact with Accenture by providing a distinctive domain space to communicate and interact with Accenture. Internet users will be able to directly navigate to the .accenture gTLD site, saving time and resources searching for an official site. The .accenture gTLD will provide better brand clarity amongst its users by distinguishing Accenture’s large portfolio of expertise by its 3 main services – consulting, technology and outsourcing. Further, Accenture’s alignment with market leaders and emerging players of different industries is essential to its business of delivering a more complete solution to its clients. With the .accenture gTLD, Accenture will be able to develop a powerful network of alliances with a core objective of helping its clients to become high performance businesses. The current domain name system has shown that it is vulnerable to malicious abuses due to registration of domain names which seek to exploit consumer confusion. Accenture can address some of these vulnerabilities by restricting registrations of domain names to its internal infrastructural use and maintaining complete control over the .accenture domain space. Together with consumer trust, internet users will be able to rely on the authoritativeness of the domain names under the .accenture domain space, which will differentiate interaction between internet users and Accenture.


COMPETITION:

The differentiation of the .accenture gTLD as a trusted site for Accenture will drive existing and new TLD registry operators to make improvements in mechanisms to improve consumer trust of their TLDs. Internets users will be encouraged to interact with domain names under the .accenture domain space. As a result, .accenture will have a flow on effect to enable increased competition. Therefore, the benefits of the proposed .accenture gTLD will be distributed not only to its direct customers, but to the internet community at large forcing improved services and competitive pricing in the market place.


INNOVATION:

With the expansion of the internet community to all corners of the world, the existing TLD structure presents limitations, not only in the availability of domain names for registrants, but also to businesses and organisations establishing a coherent global online brand presence to meet their evolving business needs. It is often difficult to register a domain name in existing domain space due to unavailability of the desired name. This problem is amplified for organisations such as Accenture who work across many different jurisdictions and geographical markets. Even when the desired domain name is available, it may come with a high price tag associated with a purchase of such desired name from a third party. Accenture has the ability to create second or third level domain names which are relevant to its customer base, services and products. Accenture will be able to combine its use of the domain space with innovative user focused marketing and services to address the currently unmet needs in the existing domain name system providing greater consumer choice. Further, Accenture relies on its industry knowledge, service-offering expertise and technology capabilities to offer its consulting, outsourcing and technology services. The .accenture gTLD represents Accenture’s reputation in identifying new business and technology trends to develop solutions for its clients around the world.


18(B)III. WHAT GOALS DOES YOUR PROPOSED gTLD HAVE IN TERMS OF USER EXPERIENCE?

The proposed .accenture gTLD will provide a positive user experience, which meets the changing and growing needs of the global internet community. Accenture will maintain control in the registration and use of domain names and will ensure that the new gTLD will only be used for purposes authorised by Accenture. Therefore, the .accenture gTLD will:

- promote user clarity on the portfolio of services that Accenture offers;

- provide an easy and intuitive reference and access point for internet users;

- represent authenticity thus promoting user confidence;

- direct internet users to relevant information in a timely manner by creating domain names on demand;

- allow the use of IDNs at a later stage to enable Accenture’s users to interact directly in their native language;

- allow the use of geographic names at a later stage to localise its websites to connect with internet users in the relevant regions and to comply with local laws;

- enhance security and minimise security risks by implementing necessary technical and policy measures;

- strengthen brand reputation and user confidence by allowing Accenture to maintain exclusive control over the .accenture domain space and eliminating user confusion; and

- prevent potential abuses in the registration process reducing overall costs to businesses and users.


The .accenture gTLD should address the concerns that the current domain name system is open to potential malicious abuse and user confusion in the registration processes. Although the current system allows an eligible party to lodge a claim through existing Uniform Domain Name Dispute Resolution Policy (UDRP) or other dispute resolution processes, the .accenture gTLD will reduce potential abuses in the registration processes and overall costs to internet users. User confidence in the domain name system will be strengthened, which will ultimately contribute towards promoting ICANN’s core values in benefiting the public interest.


18(B)IV. PROVIDE A COMPLETE DESCRIPTION OF THE APPLICANTʹS INTENDED REGISTRATION POLICIES IN SUPPORT OF THE GOALS LISTED ABOVE.

The proposed registration policy is attached in response to Question 28.

Only Accenture will be eligible to register domain names in .accenture at this stage. The domain name registration processes will address the requirements mandated by ICANN, including rights abuse prevention measures.


18(B)V. WILL YOUR PROPOSED gTLD IMPOSE ANY MEASURES FOR PROTECTING THE PRIVACY OR CONFIDENTIAL INFORMATION OF REGISTRANTS OR USERS? IF SO, PLEASE DESCRIBE ANY SUCH MEASURES.

The primary purpose of Accenture’s website is to be a dynamic resource and business tool to help its users create their future. Accenture is committed to protection of privacy and confidential information in accordance with its objective of increasing consumer trust and providing a safe and legitimate internet space for internet users. Privacy and confidential information will be protected in accordance with all applicable laws and regulations relating to internet security, privacy and user’s confidential information including national legislation enacted under EU Directive 95⁄46⁄EC, national and sub-national laws in Canada, Australia, Japan, Argentina, Mexico, the United States and other regulated jurisdictions where Accenture does business.  Accenture’s collection, use and disclosure of personal data is governed by its Global Policy 0090—Data Privacy.  Policy 0090 is designed to comply with the strictest privacy laws around the world, and is supplemented as necessary with individual country supplements to take account of local anomalies from general principles of privacy law.  Accenture’s privacy program was the first in the world to be granted EU-wide (20 countries) approval for its Binding Corporate Rules (BCRs), enabling the free transfer of EU personal data within the Accenture global network.

Privacy is of fundamental concern to Accenture’s customers, as such Accenture has a strong interest in ensuring a high level of privacy protection for its customers. Accenture’s own privacy policy demonstrates its commitment to the protection of user privacy and confidential information. Accenture takes appropriate measures to maintain the privacy of any data collected by Accenture on its websites. Such measures include:

- Collection of information: Accenture does not generally seek to collect sensitive personal data through its site. However, if Accenture collects such data, consent to its proposed uses of the data will be sought first.

- Use of information: Any information gathered by Accenture is analysed only to improve its site and to help Accenture identify ways to improve it and to determine how Accenture’s website can be tailored to make it more effective. Such information may also be used to provide user-requested content, to allow participation in interactive forums or features, and in some cases to provide Accenture marketing materials.  Accenture complies with all local laws regarding marketing and provides for user opt-in or opt-out choices as appropriate.

- Sharing of information: As a global organisation, data collected by Accenture may be transferred throughout Accenture’s worldwide organisation or its advisors. However, Accenture ensures that notification is provided prior to the collection of any personal information. Further, Accenture will not sell individual information.

- Accuracy of information: Accenture allows users to have access to their information and to correct any inaccuracies.


As the .accenture gTLD will only be available to Accenture initially, the amount of personal data that will be collected for the purposes of operating the gTLD and made publicly available in the WHOIS database will be very limited. Accenture will provide a publicly available and searchable WHOIS look up facility, where information about the domain name status, registrant information including administrative and technical contact details can be found in accordance with Specification 4 of the Registry Agreement. In order to prevent misuse of the WHOIS look up facility, Accenture will utilise measures including a requirement where any person submitting a WHOIS database query is required to read and agree to the terms and conditions in accordance with the registration policy. This will include the terms of use that the WHOIS database is provided for information purposes only and that the user agrees not to use the information for any other purposes such as allowing or enabling the transmission of unsolicited commercial advertising or other communication.

Accenture will deploy Domain Name System Security Extensions (DNSSEC) which is intended to benefit both Accenture and its users interacting with Accenture online. DNSSEC provides additional security by validating information in the transmission, therefore it is intended to benefit those who publish information in the domain name system (DNS) and the users who retrieve information from the new .accenture gTLD. Accenture already implements a suitable set of information security controls, including policies, practices, procedures and organizational structures to protect privacy or confidential information of its users against misuse, loss, alteration and unauthorised access. Furthermore, Accenture has a security assessment program, which undertakes periodic independent assessments to ensure continual effectiveness of its security controls.

Accenture will continue to apply all security measures currently implemented and will comply with all other policies and practices required by ICANN in the Registry Agreement and any relevant Consensus Policy for protecting the privacy and confidential information of registrants and users in the new .accenture domain space.


18(B)VI. DESCRIBE WHETHER AND IN WHAT WAYS OUTREACH AND COMMUNICATIONS WILL HELP TO ACHIEVE YOUR PROJECTED BENEFITS.

The proposed new gTLD will be communicated to promote recognition of the new gTLD as a trusted site and a sign of authenticity.

During the initial stage of the operation of the proposed new gTLD, it is anticipated that internet users may be re-directed to current websites. However, over time, it is foreseen that communication to the internet community of the existence of the proposed new gTLD and encouragement to utilise the trusted site will contribute towards minimising malicious abuses and protecting internet users.

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gTLDFull Legal NameDetail