18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameDetail
.doctorThe Medical Registry LimitedView

INTRODUCTION

The introduction of the .doctor TLD is anticipated to result in the minimisation and, in some cases, the elimination of social costs and other negative consequences imposed upon consumers by the adoption of the following operating rules:
1. Method of resolving multiple applications for a domain name.
2. Cost benefits for registrants.
3. Contractual commitments to registrants regarding the magnitude of price escalations.
These operating rules are described below, along with the manner in which they serve to eliminate or minimise social costs and negative consequences imposed upon consumers.

METHOD OF RESOLVING MULTIPLE APPLICATIONS

The method of resolving multiple applications for a domain name varies, depending on the particular stage of the launch process i.e., whether or not the domain name is being registered during the Sunrise, Landrush or General Availability period. The resolution method for each stage is provided below, along with a discussion of the manner in which the selected method serves to eliminate or minimise social costs.

Sunrise Period

A ʹsunrise period’ is a period of time for a defined category or categories of prospective domain name registrants to register domain names before registration opens to the general public. The initial Sunrise Period will be aimed at trademark holders. In accordance with the Registry Agreement, a sunrise period must be implemented in all new gTLDs for a minimum of 30 days during the pre-launch phase, to protect the legal rights of trademark holders. Multiple applications for a domain name will be resolved by auction during the Sunrise period aimed at trademark holders.

Utilisation of the auction method to resolve multiple applications in the .doctor TLD during the sunrise period for trademark holders is anticipated to minimise and possibly eliminate social costs and other negative consequences imposed upon consumers. The subsequent increase in legitimate and accurate online content serves to promote consumer reliability and minimises the amount of time and money wasted by consumers on illegitimate sites.

Landrush Period

A ‘landrush’ period is a period of time for all prospective registrants to register domain names before registration becomes available on a first-come⁄first-serve basis. In accordance with the Registry Agreement, a trademark claims service must be implemented during the first 60 days that registration is open for general registration. This will coincide with the landrush period for the .doctor TLD.

The auction method will be used to resolve multiple applications for a domain name during landrush, because the benefits of utilising auctions and burdens of using the first-come⁄first-serve method in sunrise, as described in the immediately preceding section of this answer, apply with equal force to the landrush period. Just as in the sunrise period, auction allocation during the landrush period provides an efficient, transparent, fair and objective method for resolving multiple applications for a domain name.

General Availability

General availability commences when domain names are made available for general registration. Upon commencement of general availability, domain names will be able to be registered at the standard registration fee and allocated on a first-come⁄first-serve basis. The lower cost and certainty associated with the first-come⁄first-serve method renders it a viable and sustainable method of resolving multiple applications on an ongoing basis.

COST BENEFITS TO REGISTRANTS

Although registrations in the .doctor TLD will not offer cost benefits when compared to existing TLD offerings, significant benefits will be obtained through the higher level of service, recognition and authority provided by the TLD.

CONTRACTUAL COMMITMENTS TO REGISTRANTS

Domain names in the .doctor TLD will be provided to and renewed by registrants at competitive markets rates. Although registrants will be provided with advance written notice of price increases as required under the Registry Agreement, no further contractual commitments will be made to registrants regarding the magnitude of price escalation, as commitments of that kind may serve to restrict the registry operator’s ability to adapt to changes in the market place.
OTHER OPERATING RULES WHICH ELIMINATE OR MINIMISE SOCIAL COSTS

No constraints will be placed on parked sites. The imposition of an eligibility restriction (possession of medical credential) is assumed to be sufficient to provide a barrier to non-authentic registrants and thus minimise the risk of parked sites or other uses which may contravene the TLD’s overall mission and purpose.

By imposing an eligibility restriction designed to restrict registrations to medical industry participants, the .doctor TLD supports its planned mission⁄purpose and thus the medical industry. It is anticipated that vulnerabilities to the registrant and Internet users who access content through the .doctor TLD can be reduced or eliminated. This will be safeguarded through policies and procedures which ensure that registrations are made using eligibility criteria. Further, abusive registrations and use of registrations will be prevented by having in place and enforcing a robust anti-abuse policy; this policy is described in detail in the response to Question 28.

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